Fractional Marketing Integrator
I work inside growth-stage companies to connect strategy, tools, team, and operations — building the integrated marketing machine that runs while you run the business.
$1M+
Pipeline influenced
Role
Practice
Systems shipped
07
Years building
10
Growth Index
4X
MusclePharm Engagement
Operational Efficiency
$150K
Annual Cost Savings
Market Expansion
20%
YOY Amazon Growth
New Ventures
4
Brands Relaunched
Lead Generation & Operations System
Built the lead generation, nurturing, and conversion system for an 11-location dealer network — mostly automated end to end. Systematized marketing and sales collateral, migrated the organization to Microsoft 365, and ran discovery with key stakeholders to surface operational gaps directly limiting marketing and scalability.
11
Dealer Locations Automated
3X
Qualified Lead Volume
40%
Faster Sales Cycles
M365
Full Org Migration
Custom Website & CRM Build
Designed and built a custom website and CRM for a mobile sharpening startup — engineered from day one to build and manage strong B2B partnerships.
2
Systems Built From Zero
100%
Custom-Built Stack
B2B
Partnership-First Model
Day 1
CRM-Ready Launch
Brand Launch & Pipeline
Launched a new custom furniture brand from the ground up — generating $1M+ in qualified pipeline within months through targeted outreach and strategic campaigns.
$1M+
Qualified Pipeline
<6
Months to Pipeline
1
Brand Launched
0→1
Market Entry
Lifecycle Marketing System
Developed the lifecycle marketing system for a Utah franchise location to increase membership engagement and retention across the full member journey.
1
Franchise Location
35%
Lift in Engagement
25%
Retention Improvement
Full
Lifecycle Coverage
Brand Repositioning & Growth
Repositioned four consumer brands, built conversion-optimized websites, and directed influencer and affiliate programs that quadrupled brand engagement and grew sales.
4
Brands Relaunched
4X
Brand Engagement
20%
YOY Amazon Growth
2+
Product Line Launches
Lead System & Cost Optimization
Launched two new websites that increased engagement, built a streamlined lead generation and conversion system, produced high-quality collateral and signage, and delivered $150K+ in annual savings by cutting excess and optimizing vendors.
$150K
Annual Savings
2X
MQL Volume
2
Websites Launched
100%
Creative Insourced
Lifecycle Program From Scratch
Built the lifecycle marketing program from zero — automated campaigns that grew monthly recurring revenue while improving MQL-to-SQL conversion, alongside guiding an e-commerce site launch.
$16K
MRR Added
$0→
Starting Point
1
E-commerce Launch
Auto
Lifecycle Campaigns
I build automated customer journeys that follow up with leads, convert prospects, onboard customers, drive repeat business, and generate referrals — not one-off campaigns, but a revenue system.
Paid, organic, referral, and offline traffic routed to a single capture system.
Forms, landing pages, lead magnets, and QR codes turn visitors into identifiable contacts.
Automated email and SMS sequences qualify interest and surface ready-to-buy prospects.
Handoffs, reminders, and follow-up tasks move leads to appointment, quote, and close.
Onboarding, reactivation, review, and referral campaigns grow lifetime value.
Runs across the full lifecycle
Immediate response + follow-up
Source, stage, and owner for every lead
I embed as a fractional marketing integrator — not a vendor, but an operating partner who connects the strategy, stack, workflows, and reporting into one system your team can run.
Connect paid, organic, and referral traffic to capture, nurture, and handoff — so marketing and sales move as one function.
Onboarding, engagement, and win-back programs that grow revenue from the customers you already paid for.
The operational backbone: clean data, clear stages, and workflows your team follows — integrated with the tools you already use.
Positioning, collateral, and conversion-focused websites for new brands and product lines — launched as part of the larger machine.
01
Stakeholder interviews and a full audit of the funnel, stack, and handoffs to find where revenue leaks.
02
A written system map: the offers, the automations, the owners, and the metrics that prove it works.
03
Websites, CRM, campaigns, and collateral shipped in sequence so the system goes live in weeks, not quarters.
04
Documentation, training, and reporting so your team runs the machine without me in the room.
Integration Audit
2–3 weeks
Full diagnostic of strategy, tools, team handoffs, and operations with a prioritized integration roadmap.
Build Sprint
6–12 weeks
Design and launch of a connected lead generation, lifecycle, or CRM system — integrated with your existing stack.
Fractional Integrator
Monthly retainer
Embedded ownership of marketing operations: I sit in as your fractional integrator, run the system, and hand off what works.
Agency Owner
Founded a full-service agency building websites, CRMs, and end-to-end marketing systems. Launched multiple brands and a new product line generating $1M+ in qualified pipeline within months.
2021 — Present
Brand Manager
Repositioned four consumer brands and directed influencer strategy for MusclePharm, quadrupling engagement. Grew the Nutrology Amazon channel 20% YOY.
2021 — 2024
Marketing Manager
Doubled MQL volume with a streamlined lead-capture system, launched two conversion-focused websites, and delivered $150K in annual savings.
2019 — 2021
Digital Marketing Manager
Built automated lifecycle campaigns growing MRR from $0 to $16K and guided an e-commerce site launch.
2018 — 2019
Analyst & Digital Marketer
Supported advisor recruitment, branding, and outreach campaigns under regulatory compliance.
2017 — 2018